Freeze-Dried Strawberries - Premium B2B Supply | qdmerrytime

First, Industry Status and Market Potential

1. Industry Scale and Growth Trend

   China's freeze-dried strawberry industry has maintained high growth in recent years, with the market size growing at a CAGR of 10%-15% from 2018-2023, and is expected to exceed tens of billions of dollars in 2025 and further climb to a higher level in 2030. Driving factors include consumption upgrading, surging demand for healthy food and maturing freeze-drying technology.

In particular, consumers' preference for portable and nutritious food has increased significantly after the New Crown epidemic, and freeze-dried strawberries, as a high value-added product, have shown strong potential in both domestic and international markets.  

2. Product diversification and technological innovation

   Currently, the market has extended from a single freeze-dried strawberry pellet to sliced, crushed, instant and functionally enhanced (e.g., low-sugar, organic products). Vacuum freeze-drying technology has gradually become the mainstream process due to its high efficiency in retaining nutrients and taste. In addition, innovative designs such as mixed flavors and co-packaging have further broadened the application scenarios (e.g., bakery, beverages, and health products).  

3. Industrial chain and policy support

   China has formed a complete freeze-dried strawberry industry chain, covering strawberry cultivation, freeze-drying processing, packaging and multi-channel sales. At the policy level, regulations such as the Food Safety Law and the Agricultural Product Quality and Safety Law guarantee the standardized development of the industry, while policies such as financial subsidies and tax incentives encourage enterprises to upgrade their technology.  

Second, the core driving factors

1. Wave of Healthy Consumption

   Global consumers' demand for “additive-free” and “natural and nutritious” food is surging, and freeze-dried strawberries have become the first choice for healthy snacks and functional food ingredients because they retain more than 90% of vitamin C and dietary fiber. Young people especially favor its convenience and taste, driving the sales growth of ready-to-eat products.  

2. Cross-border e-commerce and channel expansion

   E-commerce platforms (e.g. Amazon, Ali-baba International) and social media marketing have become the main drivers of freeze-dried strawberry exports, with online sales accounting for more than 30% in 2023 and cross-border live streaming accelerating the penetration of emerging markets.  

3. Cost advantage and technology

   The price of raw materials for strawberries in China has recently dropped significantly, reducing production costs. Meanwhile, China's freeze-drying technology is becoming more and more standardized and perfected as time progresses.

Third, QD Merry Time's corporate strategy

1. Product positioning and innovation

   - QD Merry Time will launch “mixed dried fruit packs” or “regionally limited flavors” on top of the original product categories to enhance product uniqueness.  

2. Branding and Marketing

   - We will demonstrate our freeze-drying process and traceability of ingredients through social media (Facebook, Instagram) to create a “natural and healthy” brand image.  

   - Participate in international food exhibitions (e.g. ANUGA, SIAL) and meet us face to face.  

3. Supply chain optimization

   - Adopt block-chain technology to realize full chain traceability and enhance the trust of European and American markets.

4. Policy and Compliance

   - We always pay attention to and implement the EU and FDA regulations, and adjust the production process in advance to comply with regional regulations and food safety requirements.  

5. Production Capacity

   - QD Merry Time has increased the number of freeze-drying equipment and added several new freeze-drying oven production lines to further increase production capacity and ensure production capacity.    

Finally, Future Outlook

The freeze-dried strawberry industry will continue to benefit from technology iteration and diversification of consumption. QD Merry Time has increased its investment in research and development to cope with international competition.

In the long run, the industry will develop towards high-end and green development, and enterprises will adopt “technology + brand” double-wheel drive to provide customers with quality products and services.